Development Strategy

East & Hudson develops and manages technologically-smart, green/sustainable, market-rate, right-sized, transit – oriented apartment communities for the next generations (the Millennials) in the tristate region.

Our projects are located within sixty minutes to Grand Central Station and Penn Station in Manhattan, in towns and cities with active 24×7 and 16×6 lifestyle and community-based activities.

Our communities will appeal to urbanized white-collar technology-dependent young professionals. We focus on providing a technology-rich life-style atmosphere with creative amenity spaces that provide unique live-work-play-enjoy experiences foster a sense of community among the tenants leading to superior satisfaction rates.

TARGET FOCUS: MILLENNIALS

One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.

According to a Goldman Sachs report, there are 92 million millennials (born between 1980 –2000) which makes this generation generation larger than the Baby Boomers (born 1946 to 1964) and three times the size of Generation X (1965-1976). Millennials make up roughly 25% of the U.S. population.

Millennials are the social generation. They’re the founders of the social media movement—constantly connected to their social circles via online and mobile. They prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.

TARGET LOCATIONS

Our development location selection criteria is currently focused on the Metropolitan New York – Tri-state market.

  • 9 million people
  • 1 million people between 18 and 44 years old
  • 7 of 25 wealthiest counties in USA
  • 240 colleges and universities
  • 15% have a graduate degree or higher
  • 36% have a bachelor’s degree or higher
  • 77 Fortune-500 companies
  • Global City –with surrounding cities

RESEARCH REPORTS

Goldman Sachs Millennial Report
White House Millennial Report – Council of Economic Advisors
PWC NextGen Study
Pew Research Millennial Reports